Lead Academy PTE
License No. 283870
This self-paced course introduces the core concepts of Halal and Islamic Marketing, focusing on how businesses can market products and services in a way that is ethical, transparent, and aligned with Shariah principles. Learners will understand how Islamic values shape modern marketing decisions and customer relationships.
The course explores the scope of the global and Bangladesh Halal economy, explains the difference between conventional and Islamic marketing, and highlights real-world practices that help brands build long-term trust with Muslim consumers.
What Will You Learn?
Core principles and values of Islamic marketing
Differences between conventional, ethical, and Islamic marketing
Halal vs. Haram marketing practices
Basics of the Islamic marketing mix
Ethical content creation and branding for Halal products
Understanding Muslim consumer behavior
The course is designed for entrepreneurs, marketing professionals, students, and anyone interested in ethical and halal-focused business practices. No prior knowledge is required.
By completing this course, learners will gain practical insight into trust-based marketing, understand how to avoid unethical practices, and confidently apply Islamic marketing principles in real business scenarios.
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Course Overview
Introduction to Islamic Marketing
Understanding Islamic Marketing
Conventional vs. Islamic Marketing
Benefits of Islamic Marketing
Case Study
Global Halal Economy
Halal Finance & Halal Products
Why Choose Islamic Marketing?
Benefits of Ethical Marketing
Ethical vs Halal Marketing
Discussion: "Caveat Emptor" vs Islamic Ethics
Islamic Marketing Strategy
Case Study
Islamic Marketing Mix
Pricing
Promotion
Digital Marketing
Shariah Ruling of Marketing Technique
Final Quiz
To solve problems creatively and effectively in a reputed and well-recognized institution with many opportunities and a fresh environment that helps to excel and build a perfect career.
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