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Lead Academy PTE
License No. 283870
Instructor
Md Mubir Mahmud Chowdhury
Course Level
Advanced
Duration
5 hrs 53 min
Rating
0
Students
0
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Master the Deal: Strategic Sales Negotiation
Are you ready to close more deals, protect your margins, and negotiate with confidence in today’s competitive B2B marketplace? Welcome to the comprehensive course, 'Master the Deal: Strategic Sales Negotiation, in which you’ll gain powerful negotiation frameworks, practical sales strategies, and real-world tools to help you win deals strategically, not emotionally.
Why Is This Course Essential for You?
In modern business, negotiation is not just about price, it’s about value, positioning, and long-term relationships. Whether you are selling products or services, understanding how to navigate complex B2B negotiations is a critical skill.
This course empowers sales professionals, entrepreneurs, and business leaders to:
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Strengthen their negotiation mindset
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Improve deal outcomes
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Create win-win agreements
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Protect profitability while building strong client relationships
From understanding negotiation psychology to mastering BATNA, ZOPA, and value-based trade-offs, this course prepares you for real-world negotiation challenges.
Who Is This Course For?
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Sales executives and B2B sales professionals
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Business development managers
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Entrepreneurs and startup founders
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Account managers handling key clients
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Anyone who wants to negotiate smarter and close better deals
Why Should You Enroll Today?
By enrolling in this course, you will:
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Learn the principles and process of effective B2B sales
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Master both distributive and integrative negotiation strategies
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Understand how to strengthen your negotiation position using BATNA
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Identify and leverage ZOPA for better deal outcomes
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Learn how to quantify customer pain points and create value
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Apply SWOT analysis before entering critical negotiations
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Develop the nine real-world sales negotiation skills used by experts
What Will You Learn?
Throughout this course, you'll:
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Understand the difference between sales process and negotiation process
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Explore the full negotiation spectrum and negotiation matrix
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Learn how skilled negotiators think and prepare
Enroll today and take the first step toward becoming a confident, strategic deal-maker with LEAD Academy’s online course “Master the Deal: Strategic Sales Negotiation.”
Complete This Course and Get Your certificate!
Certify Your Skills
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What Will I Learn?
- Improve your position by analyzing both your BATNA and the other party’s BATNA
- Set reservation prices and walk-away points strategicall
- Create value through smart trade-offs instead of price cuts
- Apply the nine structured steps to close a successful deal
- Analyze a comprehensive real-world case study
Course content
- 5 Chapters
- 30 Lessons
- 5 hrs 53 min
Course Overview
Free Preview
00:03:34
Understanding B2B Sales
Free Preview
00:02:31
How Do You Succeed in B2B Sales
00:10:01
Principles & Process of Effective B2B Sales
00:05:24
What is Negotiating?
00:05:26
Key Elements of the Negotiation Process
00:08:21
Poor vs Good Negotiation
00:25:03
Distributive Negotiation
00:21:12
Integrative Negotiation
00:23:44
The Negotiation Matrix
00:17:38
Sales Negotiation
00:09:11
Negotiation Process
00:12:47
Detailed Concept about Sales Negotiation
00:09:20
The Nine Real World Sales Negotiation Skills
00:22:10
Quantifying Value of Pain Point to the Customer
00:10:19
Look for Price Discount Alternatives
00:08:25
Factors for Success
00:13:00
The SWOT Analysis
00:14:03
How to Negotiate
00:07:48
Improve Your BATNA
00:09:51
Identify the Other Side’s BATNA
00:10:48
Learn Client’s BATNA in Advance
00:18:18
Weaken the Other Party’s BATNA
00:11:26
Setting Up the Walk Away Price
00:11:26
Setting Up the ZOPA
00:08:05
Value Creation Through Trade-offs
00:07:23
Combined Case Study
00:18:46
The Fundamental Concepts Used by Skilled Negotiators
00:04:46
Nine Steps to a Deal
00:10:29
Important Negotiation Tips
00:12:20
Final Quiz
Pre Requisites
- Keep the resolution to 1080px
- Computer or Laptop
- Eager to learn
BDT 1500 ৳2000
Course Duration
5 hrs 53 min
Course Level
Advanced
Students Enrolled
0
Language
English, Bangla
This course includes
5 PDF Notes
2 Projects
30 Quizzes
2 Free Lessons
36 Months Access
Free Exercise Files & Downloadable Resources
Shareable Certificate of Completion
Access on Mobile, Tablet and PC
Facebook Community Group Support
100% online course
Student Helpline
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