Professional Summary

I am a product-led marketer with a passion for helping businesses grow through data and analytics. I have five years of experience in the fintech, e-commerce, and media industries. I've built and launched products and campaigns that achieved remarkable growth and captured market share in a competitive landscape. Currently, I am a Senior Officer of Growth Operations and Merchant Products at bKash Limited, the world’s largest mobile financial service and Bangladesh's biggest unicorn. In this role, I conduct in-depth data analysis and market research to uncover growth opportunities, collaborate with various teams across the company to drive product growth and manage agencies to ensure the seamless execution of growth initiatives. I also work to enhance customer experience by prototyping and optimizing product adoption and usage. I hold a Bachelor's Degree in Marketing from the Army Institute of Business Administration, Savar, and have earned multiple certifications in critical and creative thinking, brand and product management, and digital media and marketing strategies. I’m motivated by the challenge of developing innovative solutions and delivering key insights that drive growth for my team, organization, and customers.