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Lead Academy PTE
License No. 283870
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Instructor
M. Towfiqul Arafat & Ankan Purakayastha
Course Level
Advanced
Duration
7 hrs 59 min
Rating
5
Students
41
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Facebook Marketing Masterclass
Marketing through social media is a more effortless and surer way to bring in the business and customer we want. This course will reveal some benefits of social media marketing through facebook for small businesses, product selling and show that marketing truly matters regardless of the business or any contents you run. According to the Global Overview Report, more than 4.6 billion people worldwide use the internet, and 46.3% of them use the internet to research products and brands. 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. Relying solely on traditional marketing methods will not achieve the desired results, so small businesses should adopt facebook marketing. Facebook marketing isn’t limited to just products and services – anyone can promote any content on there to promote.Facebook advertising is the most targeted form of advertising as facebook can reach the exact customer we want for our content and it is the cheapest form of advertising . Using Facebook for extensive marketing will not only bring you more customers but also your revenue stream will increase. So without any further ado, let's begin the course.
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What Will I Learn?
- How to build own online brand
- How to increase brand awareness
- How to increase traffic, revenue, sales
- Targeting specific audience and customer
Course content
- 12 Chapters
- 54 Lessons
- 7 hrs 59 min
Facebook Introduction
Free Preview
00:15:18
Starting Your Facebook Journey
Free Preview
00:02:52
Facebook Options for Business
00:05:37
Quiz 1
Facebook's Recent Year Organic Reach & How to Increase it
Free Preview
00:24:55
Understanding Facebook Newsfeed Algorithm & Its Top Ranking Factors (How Facebook News Feed Works)
00:13:22
Reasons of Declining Facebook Organic Reach
00:07:39
Quiz 2
Facebook Groups Set Up and Business Use
00:18:03
Top Facebook Group Development Strategies
00:07:09
Facebook Pages Setup, Business Use and Best Practices
00:14:33
Facebook Business Pages Best Practices
00:07:08
Facebook Messenger and Automated Messaging
00:12:29
Facebook Live: Setup and How to Use for Business
00:04:38
Facebook or Meta Business Manager Overview
00:20:34
Facebook Business Suite Overview
00:11:21
Post Publishing, Scheduling and Moderation
00:19:12
Facebook Page Insights
00:10:55
Facebook Pages, Groups and Events Policies
00:11:49
Spying on your Competitors
00:04:15
Social Media Management Tools
00:14:10
Facebook App: Business Suite
00:07:35
Facebook Ads Mobile App
00:04:17
Set Up Facebook Place
00:02:22
Quiz 5
Facebook Ads Campaign Structure, Ad Objectives and Targeting
00:09:25
Facebook Ads Placements, Ad Formats and Budgeting
00:10:01
Facebook Ads Performance, Testing and Tools
00:09:37
Facebook Ad Account Limitation
00:03:59
Facebook Ads Manager Overview
00:10:32
Create Your Facebook Ad Campaign
00:08:13
How to Choose an Ads Campaign Objective
00:10:20
Create Your Facebook Ad Set
00:16:55
Facebook Ads Creative - Best Practices
00:10:11
Choose the Right Call to Action
00:04:53
Publish Your Facebook Ad
00:07:38
Facebook Ad Review Process
00:06:40
Facebook Audience Insights
00:05:38
Audience Targeting Strategy
00:13:28
Retargeting Concepts in Facebook Ads
00:05:50
Quiz 8
Introduction to Facebook Pixel
00:06:21
Facebook Conversion Tracking (Standard Events & Custom Events).
00:06:10
Facebook Conversion API
00:06:07
Facebook Ads Reporting
00:04:20
Facebook Creative Reporting
00:05:13
UTM- The Campaign URL Builder
00:03:39
Facebook Commerce Eligibility
00:04:43
Setting Up Your Facebook Shop
00:05:01
Creating Your Facebook Catalog
00:05:02
Facebook Dynamic Ads
00:04:48
Optimize Your Facebook Page
00:07:40
Best Practices in Facebook Pages Posts and Ads.
00:10:01
Sales Funnel in Facebook Ads
00:09:07
Best Practices Facebook Images and Ad Copies
00:08:43
Facebook Community Guidelines
00:09:40
Facebook Ads Policy
00:08:55
Facebook Page Security
00:00:00
Quiz 3
Quiz 4
Quiz 6
Quiz 7
Quiz 9
Pre Requisites
- A smart phone or a computer
- Internet Connection
- Eager to learn
Meet Your Instructor
M. Towfiqul Arafat & Ankan Purakayastha
Digital Business Experts
5
Instructor Rating
2 Reviews
41 Students
1 Course
**M. Towfiqul Arafat** Professional Digital Marketer and Top Notch Digital Marketing Trainer from Bangladesh. Career Summary: 1. Currently running my own Digital Marketing Agency Named "Indispro Digital" and "WarriorsBD" - a digital marketing focused Training Institute. 2. Worked as Digital Marketing Manager with real estate industries in Bangladesh last 02 years. Companies - Suvastu Properties Ltd, Aakash Developments Ltd. 3. Worked with ACI Limited as a Digital Marketing Executive from Jan 01, 2019, to Sep 30, 2020. 4. Career started with BDTASK Limited as a SEO Specialist from Jan 1, 2016 I have extensive experience in Internet marketing since 2014, especially in SEO, Blog Marketing, Alternative Link Building, Social Media Marketing, Email Campaigns, Video Marketing, Adwords & PPC campaigns, etc. As a Digital Marketing Trainer, I mentored more than 2500 students from various training institutes, who are regularly contributing to this sector. I completed my Master's at Dhaka University and an MBA from BRAC University. My proficiency in Digital strategy, SEO tactics, and my past experience make me a major player in this highly competitive field. _________________________________________________________________ **Ankan Purakayastha** Ankan Purakayastha is a Professional Digital Marketer and a Media Buying Specialist. Area of Expertise: 1. Pay-Per-Click Advertising (Facebook, Google, Instagram) 2. Social Media Marketing (Facebook, Instagram, WhatsApp, Twitter, LinkedIn, Pinterest) 3. Campaign Analysis, Marketing Funnel, A/B Testing and Split Testing 4. Social Media Content Planning & Strategy Development. 5. Adept at Using Google Tag Manager and Google Analytics
Review
5
MD AMJAD HOSSAIN
AKM MAHFUZUR RAHMAN
BDT 1200 ৳1500
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