Lead Academy PTE
License No. 283870
Marketing through social media is a more effortless and surer way to bring in the business and customer we want. This course will reveal some benefits of social media marketing through facebook for small businesses, product selling and show that marketing truly matters regardless of the business or any contents you run. According to the Global Overview Report, more than 4.6 billion people worldwide use the internet, and 46.3% of them use the internet to research products and brands. 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. Relying solely on traditional marketing methods will not achieve the desired results, so small businesses should adopt facebook marketing. Facebook marketing isn’t limited to just products and services – anyone can promote any content on there to promote.Facebook advertising is the most targeted form of advertising as facebook can reach the exact customer we want for our content and it is the cheapest form of advertising . Using Facebook for extensive marketing will not only bring you more customers but also your revenue stream will increase. So without any further ado, let's begin the course.
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Facebook Introduction
Starting Your Facebook Journey
Facebook Options for Business
Quiz 1
Facebook's Recent Year Organic Reach & How to Increase it
Understanding Facebook Newsfeed Algorithm & Its Top Ranking Factors (How Facebook News Feed Works)
Reasons of Declining Facebook Organic Reach
Quiz 2
Facebook Groups Set Up and Business Use
Top Facebook Group Development Strategies
Facebook Pages Setup, Business Use and Best Practices
Facebook Business Pages Best Practices
Facebook Messenger and Automated Messaging
Facebook Live: Setup and How to Use for Business
Facebook or Meta Business Manager Overview
Facebook Business Suite Overview
Post Publishing, Scheduling and Moderation
Facebook Page Insights
Facebook Pages, Groups and Events Policies
Spying on your Competitors
Social Media Management Tools
Facebook App: Business Suite
Facebook Ads Mobile App
Set Up Facebook Place
Quiz 5
Facebook Ads Campaign Structure, Ad Objectives and Targeting
Facebook Ads Placements, Ad Formats and Budgeting
Facebook Ads Performance, Testing and Tools
Facebook Ad Account Limitation
Facebook Ads Manager Overview
Create Your Facebook Ad Campaign
How to Choose an Ads Campaign Objective
Create Your Facebook Ad Set
Facebook Ads Creative - Best Practices
Choose the Right Call to Action
Publish Your Facebook Ad
Facebook Ad Review Process
Facebook Audience Insights
Audience Targeting Strategy
Retargeting Concepts in Facebook Ads
Quiz 8
Introduction to Facebook Pixel
Facebook Conversion Tracking (Standard Events & Custom Events).
Facebook Conversion API
Facebook Ads Reporting
Facebook Creative Reporting
UTM- The Campaign URL Builder
Facebook Commerce Eligibility
Setting Up Your Facebook Shop
Creating Your Facebook Catalog
Facebook Dynamic Ads
Optimize Your Facebook Page
Best Practices in Facebook Pages Posts and Ads.
Sales Funnel in Facebook Ads
Best Practices Facebook Images and Ad Copies
Facebook Community Guidelines
Facebook Ads Policy
Facebook Page Security
Quiz 3
Quiz 4
Quiz 6
Quiz 7
Quiz 9
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