Lead Academy PTE
License No. 283870
Your understanding of the fundamentals will be crucial if you wish to start a career in advertising, marketing, communications, or branding. This course will provide you with detailed information and methods on all of the responsibilities and functions of advertising, ensuring that you are fully prepared for your future job. I bring my practical knowledge as a 20-year practitioner in brand management and advertising to share with you in this course, "Advertising: Jumpstart into a Creative Industry." This course will teach you about the history, functions, and types of media used in the advertising business, as well as the requirements for the jobs of client service, account management, copywriting, design, and others. Finally, this course will teach you how to build an advertising campaign. This course will teach you all you need to know about Advertising. This course is designed specifically for those interested in pursuing a career in advertising. This course might help you get a head start on your advertising career.
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Advertising 101 - Definitions, History, Functions & Roles
Quiz 1
Advertising 201 - Types of advertising, Media & Mediums, Theories & Techniques
Quiz 2
Copywriting - What, How, Strategies
Quiz 3
Designing - What, How, Strategies
Quiz 4
Account Management - What, How, Strategies, Tertiary Functions
Quiz 5
Developing an Ad Campaign - Target Audience, Research, Competition & Positioning, Messaging & Delivery, Measurement
Quiz 6
19+ years of experience in the creative industry of advertising & brand management with award-winning work for a blue-chip portfolio of global & local brands has empowered me to dream even further. My next target is to elevate creativity through innovation in marketing tactics & memorable storytelling in the age of converged digital media - my next milestone is to become a thought leader on building brands & delivering brand experiences.
Good Course
Good One
This course is very helpful. I learned a lot about advertising. Thank you very much, Mr. Ishraq Dhali sir.
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Excellent learning.
Very informative and helpful course for the ones who aspire to be in the ad agencies or already are in the ad agencies.
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It was a good course indeed. Video quality needs to be improved.
Dear Student, Please change the video quality from setting to get a better resolution of the video.
Excellent course is taken by Mr. Ishraq Dhaly sir. By this course, anyone can learn how to do advertising as well as marketing.
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As a student of marketing, it was a very good and relatable course for me. The course was refreshing, interactive and interesting. a good mixture of practical and theory with enough time to discuss issues.. highly recommended for those who wants to build career in creative fields...
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